welcome.

i am a sociologist, entrepreneur and brand consultant.

I research how people use material goods to construct identity and ontological security—and I build businesses that apply those insights. My work spans academic research on embodiment and material culture, regenerative fashion entrepreneurship, and consulting for sustainable beauty and fashion brands.

woman wearing climate beneficial wool

recently

SF BIG BRAIN Lecture Series
Clothing The Self: The Meaning Behind What We Wear
Sold-out talk exploring how daily dressing practices function as identity work and ontological security.
Access Presentation

Herderin AW26 Collection
Regenerative fashion brand for tall women. $133K in sales since 2019, active wholesale accounts at Voyager Shop, Housework Store, Conifer Shop, and Pennyroyal. Climate Beneficial™ certified materials, San Francisco sewn.
Learn More →

Call for Research Participants
Clothing The Self (Study II): Identity Reconstruction and Ontological Security When Primary Material Resources Are Compromised
Read More & Participate →

indigo dyed merino wool with hands